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An email list is simply a mailing list that has the email addresses of your customers and also additional details about them, such as names and other relevant information.

Some would argue that having visitors on your social media pages and website has little value if these visitors do not share their contact information with you.

Additionally, if these visitors share their email addresses, it will be up to you to make sure you engage with them regularly because every lead is a potential client.

Creating and managing customer relationships is essential for generating conversions and new leads for your business, and one of the best ways to achieve this is through email marketing.

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers.

But your contemporary communication methods shouldn’t distract you from one of the oldest and yet most effective messaging channels — email.

You might be wondering if email is still a worthwhile marketing strategy. Well, it is.

If you’re still hesitant, keep reading… I’ve cultivated a list of email marketing statistics to demonstrate just how powerful email can be.